Business Training Workshop for RAISe+

From Date: 2024-07-19 09:45

End Date: 2024-08-30 12:00

Type: Workshop 

Organizer: Office of Research and Knowledge Transfer Services

Call for Action (Label): Register Now

Call for Action (Link): https://cloud.itsc.cuhk.edu.hk/webform/view.php?id=13691268

Registration Link:  https://cloud.itsc.cuhk.edu.hk/webform/view.php?id=13691268

There are 3 sessions, with different themes. All sessions are held in English.

The venue is Room 505, Wu Ho Man Yuen Bldg. Alternatively, you may join on Zoom.

You are welcome to join ALL or any of the workshops. Please register by 11 Aug 2024 (Sun).

For enquiry, please contact VA Team (3943 9521 / vateam@cuhk.edu.hk)

 Session 1

Date: 16 Aug 2024 (Fri)

Time: 10:00 am - 12:00 pm

Venue: Room 505, Wu Ho Man Yuen Bldg (can also attend on Zoom)

Theme: Capital Raising Strategy (Investors Prospecting & Engagement)

Key Topic:

▪ Define capital raising and its importance for startups

▪ Discuss different funding stages (Seed,Series A,etc.)

▪ Bootstrapping vs. External Funding (techniques, pros and cons, crowdfunding)

▪ Understanding investors (types, analyze motivations and what they look for, rise of micro-VCs)

▪ Building the pitch deck (storytelling and content)

Session 2

Date: 23 Aug 2024 (Fri)

Time: 10:00 am - 12:00 pm

Venue: Room 505, Wu Ho Man Yuen Bldg (can also attend on Zoom)

Theme: Business Plan in Practice (Commercialization & Go-to-Market)

Key Topic: 

▪ Define commercialization and its role in a startup's success and importance of customer validation

▪ Understanding your target market (market research methodologies, development of customer personas, post-covid considerations)

▪ Pricing strategy and value proposition (pricing model alignment, case studies)

▪ G2M strategy (understanding sales channels, strategy development based on target market and product/service)

▪ Social media presence and influencer marketing

Session 3

Date: 30 Aug 2024 (Fri)

Time: 10:00 am - 12:00 pm

Venue: Room 505, Wu Ho Man Yuen Bldg (can also attend on Zoom)

Theme: Financial Plan in Practice (KPI Forecast, Valuation & Exit Mechanism)

Key Topic:

▪ Explain the importance of a financial plan for startups (income statement, balance sheet)

▪ Setting KPIs and financial projections (how to build a simple financial model)

▪ Discuss the importance of scenario planning and risk management

▪ Company valuation and exit strategies (valuation methods, exit mechanisms

▪ Post-covid impact on the changing economic landscape on valuations and exit opportunities