Identifying Competition
IDENTIFYING COMPETITION
Startups may think they do not have competitors since their product/service is unique, but this is a very dangerous assumption to make! Sometimes, the biggest competition may be the status quo. Presenting a new product/service means asking customers to:
- Stop investing time and money on products/services they currently use
- Start spending money on something new (which may mean taking new risks)
Read more:
- MaRS Startup Toolkit. (2020), How do I identify competitors?Retrieved from: https://learn.marsdd.com/article/identify-competitors/ (Last accessed 2020, Jan 31)
- MaRS Startup Toolkit. (2020), Do startups with new tech products face competition?Retrieved from: https://learn.marsdd.com/article/does-competition-exist-for-startups-introducing-tech-products-into-the-market/ (Last accessed 2020, Jan 31)
- Campaign Creators, YouTube (2017, Mar 30). How to Conduct a Competitive Analysis | Part 1Retrieved from: https://www.youtube.com/watch?v=5R_vYnQBfm4 (Last accessed 2020, Jan 31)