Why do I need a publicity plan?
From our experience, other than having a strong cause, successful projects often have plans on recruiting participants or disseminating results to their target audience early on. We encourage you to identify people or organisations that can help achieve your desired outcomes in the planning stage.
An example would be a well-established partnership with an organisation having access to your target beneficiaries. Another example would be engaging a team member with successful track record in disseminating project progress via social media.