Event

【Training Module 1 】:  Market Opportunities under the Latest Consumer Insights and Economic Trend

CU-SuCCeSS is a learning project for CUHK full time students to develop their practical skills in entrepreneurship, business operation and financial arrangement by running a student-run coffee shop in CUHK campus. The participants of these two workshops will be invited to join a pitching competition. The winner will be awarded with 2-year contract and seed money supported by PI Centre to kick start their own coffee shop at CUHK.

In module 1, we are honoured to have Mr. Nelson Zhai/ Chief Partner and Chief Mobile Learning Coach(Digital Economy Strategic Expert), HighSmart Consultant to walk through the challenges of current retail market, basis of digital economy, experience of economic-driven consumption with case sharing.

Content Highlights

• Understand current market overview and marketing challenges as Entrepreneurs
• Understand digital economy and experience economic-driven consumption
• Learn how to seize the venture opportunity
• Get insights from case sharing and analysis of effective business strategy